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What Trademark Class are Video Games In? The complex answer is that video games can appear in multiple trademark international classes. Nice Classification The International Classification of Goods and Services for the Purposes of the Registration of Marks, commonly...

How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks last as long as the mark is used on products or in advertising for services.  As long as the trademark is in use, the trademark is in effect. Here is a...

Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your email to find a cease and desist letter staring back at you? It's a moment that can trigger a flood of questions and concerns. This guide is designed to...

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...

What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process to block the registration of a mark. The Letter of Protest is a strategic maneuver designed to influence the United...