Review your potential risks and opportunities
Don’t let a blind spot cripple you.
Protect your business as you grow
One regulatory investigation into an unfounded medical claim can be enough to sink a growing company. Run afoul of Facebook’s Terms of Service during an ill-planned promotion and the audience you’ve spent years cultivating can be ripped away from you forever. The experts at Verna Law help you and your team craft effective marketing and advertising campaigns while limiting your exposure to competitor challenges and regulatory investigations.
A COMPLEX ISSUE
Advertising law language is constantly changing
Not long ago, a business could reply upon its integrity to produce advertising and promotions which complied with the law. That is no longer the case. Legislators and state/federal agency employess often have a dim view of marketing and promotional methods, and this is often reflected in the thorny and convoluted statutes and regulations. The creation, production, implementation and placement of all commercial messages and promotions are heavily regulated. Regulations vary from jurisdiction to jurisdiction.
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Advertising Law and Clearances
Prize promotion marketing with sweepstakes, contests and promotions
Direct marketing including direct mail, infomercials, email and mobile devices
Digital marketing, search engine marketing, e-mail marketing, social media
What We Can Do For You
With advertising and promotion law, small oversights can have big consequences. Make the team at Verna Law an active part of your advertising and marketing conversation. Make better decisions and spend your ad dollars more effectively.
Advertising and Promotions Blog
On Episode 162 of "The Bringing Business to Retail Show" with Salena Knight, Anthony Verna makes a guest appearance to talk about the legal implications of running a promotion. Grow your retail business and blitz your competition by learning business strategies from...read more
Over time, the FTC has settled with several companies for advertising violations.So, yes, the Federal Trade Commission does fine companies for advertising violations. These advertisements were deceptive and misleading in various industries. Usually, those fines...read more
Webinar: Loyalty Program Issues I spoke with Angel Quintana of Holistic Fashionista in a recorded web chat on loyalty program issues. Businesses need to be crystal clear in our terms and conditions, what we're actually selling, what is NOT included,...read more
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