Advertising, Promotions and Sweepstakes Law

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Verna Law, P.C. understands the complexities and challenges that advertising firms face in today’s ever-changing legal landscape. Our team of experienced attorneys specializes in advertising and promotion law, providing expert guidance to help advertising firms navigate the legal intricacies of their campaigns and ensure compliance with industry regulations. With our comprehensive legal support, you can focus on creating impactful advertisements while we protect your interests.


Advertising law language is constantly changing

Why Choose Verna Law, PC for Advertising and Promotion Law?

1. Extensive Expertise in Advertising Law: At Verna Law, our attorneys possess in-depth knowledge of advertising laws and regulations, staying up-to-date with the latest developments that affect advertising firms. With our thorough understanding of the legal framework, we can provide tailored solutions that align with your specific business goals and protect your interests.

2. Compliance Assistance: Advertising and promotion law is a complex field with numerous rules and guidelines to follow. Our team of attorneys is well-versed in helping advertising firms ensure compliance with federal, state, and local regulations. We can review your advertisements, marketing materials, and campaigns to identify any potential legal risks and guide you on the necessary steps to maintain compliance.

3. Risk Mitigation and Dispute Resolution: In the event of legal disputes or challenges arising from your advertising activities, Verna Law is here to protect your interests. Our attorneys have a strong track record of successfully resolving advertising-related disputes, whether through negotiation, mediation, or litigation. We work tirelessly to mitigate risks and find practical solutions that align with your business objectives.

3. Comprehensive Advertising Services: Our legal support extends beyond compliance and dispute resolution. Verna Law offers a range of services tailored to the needs of advertising firms, including contract drafting and negotiation, intellectual property protection, data privacy and security, and regulatory compliance reviews. With our holistic approach, we ensure that all aspects of your advertising operations are legally sound and well-protected.


4. Industry Insight and Proactive Guidance: As a leading law firm in the advertising industry, we pride ourselves on staying ahead of the curve. Our attorneys actively monitor legal developments and emerging trends, providing proactive guidance to help you anticipate and navigate potential challenges. With Verna Law by your side, you can confidently pursue innovative advertising strategies while minimizing legal risks.

Our Specialties

We Can Do It All. Get In Touch For a Free Consultation
Advertising Law and Clearances

Prize promotion marketing with sweepstakes, contests and promotions

Direct marketing including direct mail, infomercials, email and mobile devices

Digital marketing, search engine marketing, e-mail marketing, social media

Telemarketing campaigns


What We Can Do For You

Promotions and sweepstakes are critical components of corporate communications campaigns. Now, more than ever, companies are turning to these marketing tools to generate excitement about their products and build a loyal customer base. Technology has taken these promotions into uncharted territory. Whether using user-generated content, text message entry, or social media platforms, they need expert advice from a specialized social media promotions lawyer. Verna Law, P.C., demystifies the maze of 50 states’ laws and federal regulations that govern all forms of promotions. Verna Law, P.C. excels at working cooperatively with marketing professionals from the earliest stages of campaign planning support their creative instincts.


Prize Promotions

  • Sweepstakes
  • Contests
  • Instant win games
  • Social Media programs
  • Internet games
  • Refer-a-friend
  • Retail and E-Commerce programs
  • Viral promotions
  • Chance vs. skill analysis
  • Gambling and state lottery analysis
  • User-generated Content


Continuous Service Programs

  • Negative option programs
  • Continuity programs
  • Automatic renewals
  • Trial conversion offers
  • Loyalty programs
  • Subscription-based businesses
  • Privacy/Data Collection compliance
  • Pricing


Marketing Promotions

  • Mobile marketing programs
  • Coupons
  • Rebates
  • Premium offers
  • Gift cards
  • Social media programs
  • Incentive programs
  • Free offers and “free” offers
  • Sports and event marketing
  • Real time marketing
  • Telecommunications marketing
  • Mail/Telephone Order Rule



  • Design promotion structures
  • Draft official and abbreviated rules
  • Counsel on global promotions’ legality
  • Advise on mobile marketing opt-in and text message entry
  • Create promotions on social media platforms
  • Draft legal disclaimers for all media
  • Review all advertising materials, including POS material and disclosures
  • Advise on state registration and bonding requirements
  • Ensure compliance with Children’s Online Privacy Protection Act
  • Draft sponsorship and prize fulfillment agreements
  • Advise on winner selection
  • Draft winners’ affidavits and publicity releases
  • Counsel on intellectual property implications of promotions
  • Review and clear continuity programs’ structure, scripts, and marketing materials
Advertising and Promotions Blog
Free Advertising – What does the FTC Think?

Free Advertising – What does the FTC Think?

Free Advertising - What does the FTC Think? "Free" offers in advertising are governed partially by the FTC Act in the United States.   The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise...

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80 Theodore Fremd Drive
Rye, NY