Advertising, Promotions and Sweepstakes Law

What you don't know can hurt you.

Review your potential risks and opportunities

Don’t let a blind spot cripple you.

Protect your business as you grow

One regulatory investigation into an unfounded medical claim can be enough to sink a growing company. Run afoul of Facebook’s Terms of Service during an ill-planned promotion and the audience you’ve spent years cultivating can be ripped away from you forever. The experts at Verna Law help you and your team craft effective marketing and advertising campaigns while limiting your exposure to competitor challenges and regulatory investigations.

A COMPLEX ISSUE

Advertising law language is constantly changing

Not long ago, a business could reply upon its integrity to produce advertising and promotions which complied with the law. That is no longer the case. Legislators and state/federal agency employess often have a dim view of marketing and promotional methods, and this is often reflected in the thorny and convoluted statutes and regulations. The creation, production, implementation and placement of all commercial messages and promotions are heavily regulated. Regulations vary from jurisdiction to jurisdiction.

Our Specialties

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Advertising Law and Clearances

Prize promotion marketing with sweepstakes, contests and promotions

Direct marketing including direct mail, infomercials, email and mobile devices

Digital marketing, search engine marketing, e-mail marketing, social media

Telemarketing campaigns

Services

What We Can Do For You

With advertising and promotion law, small oversights can have big consequences. Make the team at Verna Law an active part of your advertising and marketing conversation. Make better decisions and spend your ad dollars more effectively.

Advertising and Promotions Blog

Law & Business Episode 55 with Chelsey Pendock: Advertise in Difficult Times

In Episode 55 of the "Law & Business" Podcast, Anthony speaks with Chelsey Pendock of Innovision Advertising. Innovision is an advertising placement agency and Chelsey discusses the sudden changes due to the COVID-19 pandemic, which includes which businesses are...

Video Blog 25: Intellectual Property is Still Important in the Toy Industry

I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of February and what does everyone say about the middle of February? It's my favorite time of year. Like, nobody says that about the middle of February, but...

Video Blog 20: California Consumer Privacy Act: An Introduction

Video Blog 20: California Consumer Privacy Act: An Introduction Hi, I'm Anthony Verna, managing partner of Verna Law, but you already knew that. That's why you're here. One of the perils of advertising law is the fact that there are 50 States and 50 States also means...

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