Advertising Law Articles

Free Advertising – What does the FTC Think?

Free Advertising - What does the FTC Think? "Free" offers in advertising are governed partially by the FTC Act in the United States.   The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise...

Law & Business Episode 55 with Chelsey Pendock: Advertise in Difficult Times

In Episode 55 of the "Law & Business" Podcast, Anthony speaks with Chelsey Pendock of Innovision Advertising. Innovision is an advertising placement agency and Chelsey discusses the sudden changes due to the COVID-19 pandemic, which includes which businesses are...

Video Blog 25: Intellectual Property is Still Important in the Toy Industry

I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of February and what does everyone say about the middle of February? It's my favorite time of year. Like, nobody says that about the middle of February, but...

Video Blog 20: California Consumer Privacy Act: An Introduction

Video Blog 20: California Consumer Privacy Act: An Introduction Hi, I'm Anthony Verna, managing partner of Verna Law, but you already knew that. That's why you're here. One of the perils of advertising law is the fact that there are 50 States and 50 States also means...