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Episode 20:  Working with Influencers and Other PR Social Media Issues

Episode 20: Working with Influencers and Other PR Social Media Issues

by anthony verna | Nov 27, 2015 | Advertising Law, Business Law, Law & Business Podcast, Trademark Law

It’s Episode 20 of the “Law & Business” podcast.  In this episode, Janine Just of Janine Just, Inc., “chief connectologist.”  Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to...
Episode 19:  How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing Issues

Episode 19: How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing Issues

by anthony verna | Nov 27, 2015 | Advertising Law, Business Law, Law & Business Podcast, Trademark Law

In Episode 19 of the “Law & Business” podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing...
Episode 18 – How Businesses Fail to Market Properly

Episode 18 – How Businesses Fail to Market Properly

by anthony verna | Nov 1, 2015 | Advertising Law, Business Law, Law & Business Podcast, Trademark Law

In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly.  A business must not only create a business plan, but must create a marketing plan.  That marketing plan includes what kinds of consumers are...
Episode 17 – Periscope, Business, and the Law

Episode 17 – Periscope, Business, and the Law

by anthony verna | Nov 1, 2015 | Advertising Law, Business Law, Copyright Law, Law & Business Podcast, Trademark Law

Once again, Anthony sits down with social and interactive media strategist, Oz Sultan. Oz and Anthony talk about Periscope.  It’s a great business tool, but are there some legal issues? http://vernalaw.wpengine.com/wp-content/uploads/2015/11/lb17.mp3Podcast:...
Episode 16 – How Small Businesses Fail and Why It’s Too Important

Episode 16 – How Small Businesses Fail and Why It’s Too Important

by anthony verna | Nov 1, 2015 | Business Law, Law & Business Podcast

Episode 16 of the “Law & Business” podcast is about How Small Businesses Fail and Why It’s Too Important.  Anthony Verna sat down with Jim Huerta of the Nessa Group, a senior-level advisory firm that helps companies realize their potential,...

About Me

Verna Law is an Intellectual Property Law Firm specializing in Copyrights, Trademarks, Patents, Domain Name Disputes, Advertising and Promotions Law and Food Law.

Recent Posts

  • Law & Business Podcast Episode 34: What do Trump’s Trademarks in China Teach All Businesses?
  • Law & Business Podcast Episode 33: Intellectual Property and Taxes
  • Law & Business Podcast Episode 32: I Want a Provisional Patent
  • Law & Business Podcast Episode 31: I Have an Idea
  • Anthony Verna makes a Guest Appearance on The Bringing Business to Retail Show

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