How Long do Trademarks Last?

How Long do Trademarks Last?

How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks last as long as the mark is used on products or in advertising for services.  As long as the trademark is in use, the trademark is in effect. Here is a...
Are Trademarks Assets?

Are Trademarks Assets?

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...