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How to value Trademarks?
How to value Trademarks? One stumbling block for many businesses is in valuing intellectual property. The stumbling block is important to consider because intellectual property takes time and money to register and enforce. Valuation is important to show on a company’s...
Episode 20: Working with Influencers and Other PR Social Media Issues
It's Episode 20 of the "Law & Business" podcast. In this episode, Janine Just of Janine Just, Inc., "chief connectologist." Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...
Episode 19: How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing Issues
In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...
Episode 18 – How Businesses Fail to Market Properly
In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly. A business must not only create a business plan, but must create a marketing plan. That marketing plan includes what kinds of consumers are...
Episode 17 – Periscope, Business, and the Law
Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
Episode 16 – How Small Businesses Fail and Why It’s Too Important
Episode 16 of the “Law & Business” podcast is about How Small Businesses Fail and Why It’s Too Important. Anthony Verna sat down with Jim Huerta of the Nessa Group,
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