Advertising Law Articles

Episode 20: Working with Influencers and Other PR Social Media Issues

It's Episode 20 of the "Law & Business" podcast.  In this episode, Janine Just of Janine Just, Inc., "chief connectologist."  Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...

Episode 19: How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing Issues

In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...

Episode 18 – How Businesses Fail to Market Properly

In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly.  A business must not only create a business plan, but must create a marketing plan.  That marketing plan includes what kinds of consumers are...

Episode 17 – Periscope, Business, and the Law

Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.

Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?