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It’s Episode 20 of the “Law & Business” podcast.  In this episode, Janine Just of Janine Just, Inc., “chief connectologist.”  Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person interactions and shared experiences, integrating both public relations and social media savvy along the way.

In this episode, Janine talks about the strategies her public relations firm implements strategies so her clients can work with social media strategies and influencers.  From a legal aspect, we talk about trademark issues with hashtags in Twitter and FTC disclosure requirements for influencers.