In this episode, guest Michelle Carter joins me to talk about trademark licenses and a basic idea of what a likelihood of confusion is.
In trademark licenses, it is imperative that the licensor insists upon having standards in the product and intellectual property in order to have the trademark license stand for goods or services. In the meanwhile, it is incumbent upon the trademark licensee to meet those standards lest there be liability for trademark infringement and breach of contract.
Speaking of trademark infringement, we discuss a couple basic cases of what a likelihood of confusion is between trademark owners. Then I discuss the need for a trademark search and due diligence before use of a trademark.