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Trademark Applications & Dates of First Use
It is not uncommon for a trademark applicant to ignore the date of first use in a trademark application. This is because it seems as if it is a small detail to a trademark application. However, every trademark application has risk. If your trademark specimen does not...
Congratulations to I Heart Guts – Best of Toy Fair 2014
Many congratulations to I Heart Guts, a proud client, on winning the Best of Toy Fair 2014 award from Popular Science on February 19, 2014! See some other updates from Verna Law visiting Toy Fair: Toy Fair 2017;Toy Fair 2020;Intellectual Property and the Toy...
Is a hashtag on Twitter a trademark?
Is a hashtag on Twitter a trademark? Can you trademark a hashtag? Can you trademark a hashtag? In today’s digital age, businesses are leveraging the power of Twitter to promote their goods and services through impactful hashtags. These concise symbols not only...
Is “Blazing Silks” Descriptive or “Misdescriptive” of Clothing?
A misdescriptive mark is a mark that could describe a characteristic of the goods/services, but actually doesn't. For example, if your mark were "Lightest Lead" for pencils, but there is no lead in the pencils, then the mark is misdescriptive, because lead can be a...
Website Privacy Policies Under California Law
While at the 35th Annual Marketing Law Conference hosted by the Brand Activation Association, an assistant attorney general of the state of California said that California's position is that any business with a website is doing business in California and that the...
FTC Updates in Enforcement
While many small businesses do not believe that the Federal Trade Commission is enforcing its regulations on deceptive advertising, the FTC has updates on recent fines. What are some recent FTC consent orders and settlements based upon false and deceptive advertising?...
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