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About Me

Verna Law is an Intellectual Property Law Firm specializing in Copyrights, Trademarks, Patents, Domain Name Disputes, Advertising and Promotions Law and Food Law.

FTC Enforcement of Unfair and Deceptive Advertising in a Crowdfunding Campaign

The Federal Trade Commission (FTC) has brought its first successful case against a crowdfunded company for unfair and deceptive advertising. Section 5 of the FTC Act (15 U.S.C. §45) prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’  The prohibition applies to all persons and companies.  Frankly, most cases the FTC brings for […]