Episode 9: Three Ways in Which Business Hurt Themselves in Online Marketing

In this episode, I speak with Darcy Knapp, who is an Search Engine Optimization Expert and consultant, about the issues that businesses have in marketing themselves online, especially in search engine optimization.

One issue that we touch on is using competitor’s trademarks for metadata, which is a bad idea.  From a practical standpoint, Darcy points out the difficulty in lowering online marketing prices if a business uses competitors’ trademarks.  From a legal standpoint, the issue is that using competitors’ trademarks can lead to an infringement lawsuit.