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Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
Oz Sultan
Here is a lightly-edited transcript of the episode:
Anthony Verna:
So that was, let’s pull it away. How can people find you?
Oz Sultan: I am Oz Sultan on everything except for Instagram where I’m ozsultanx. So, if you have questions about digital strategy or big data visualization, which we’re moving into soon and actually we can talk about that later, find me on Twitter or find me on Facebook. Find me on LinkedIn. It’s basically Facebook.com/OzSultan, Twitter.com/OzSultan. Linkedin.com/in/ozsultan .
Anthony Verna: Maybe you’d like to endorse 75 people now. So, I saw that you went to the Periscope.
Oz Sultan: I did go. So, um, the past two days.
Anthony Verna: So, this is on Periscope right now. Hi People.
Oz Sultan:
Yup.
Anthony Verna:
Can I find you on meetup?
Oz Sultan:
Yeah, I think I have meetup.com/OzSultan. Although I don’t use meetup as much as when we used to throw the, well, the web 2.0 tech meetups like that. So, the periscope conference, this was great. So, one thing for your listeners here and for everyone that we’re scoping with right now. So this was actually quite interesting. There were folks there. One thing that I think, and no one is really aware of, your periscope following is completely different from your Twitter following, even though they’re connected.
Anthony Verna:
Okay.
Oz Sultan:
So, I have, you know, 6,000 some followers in Twitter. I only have a hundred and some followers in Periscope. They literally just started using Periscope.
Anthony Verna:
Everybody just started using periscope recently. But a lot of people say that those followers on Periscope are really more concentrated.
Oz Sultan:
So, they are. Well, I’ll even give you this. So, one Alex Kahn, who I put a picture up, I met him. He’s German. He touts himself as the number one Periscope consultant. He has about 160,000 followers on Periscope.
Anthony Verna:
How did that happen?
Oz Sultan:
Well, Periscope has only been around for a very short period of time, but what he does is he does short pieces, really, on what to do, how to build your follower lists, how to build interesting content, that sort of thing.
And what we’re doing here is probably a little bit longer form than most scopes, but, you know, I think we’re covering legal issues and digital issues and the like. Well, what a lot of the content is, it’s almost the translation from snapchat being short form, maybe comedy content, maybe just engaging content that you want with someone else to somewhere between a couple of minutes to a couple of hours-worth of content that kind of covers a place where people weren’t before. And I think one of the magical things about Periscope is so that…You’re familiar with Twitch, right?
Anthony Verna:
Oh, sure. I have a Playstation 4, so yes, I’m familiar.
Oz Sultan:
So for anyone who’s not necessarily familiar with Twitch, what it used to be is that gaming, you know, gaming used to be something you played, but now it’s something that you’ve stream and you can watch.
And so what Periscope kind of gives you is the ability to actually go places that you couldn’t be previously and engage with people that you couldn’t necessarily engage with while they’re communicating back to you in live time via video. So, it’s live streaming. It’s interesting in it’s a complete change of Delta, I think, social because if you build a Periscope following, you’re actually building a following that is separate. It’s like hinged, so that hinge is the connection in between Periscope and Twitter. But it’s a separate base and the same thing goes for Meerkat. MeerKat you can push stuff to Twitter saying, “Hey, I’m hopping on Meerkat.” And so, go and look through Meerkat. But they don’t necessarily have to do that and Meerkat in itself is a separate livestreaming community that’s removed. So, livestreaming is significant, I think, because it is a great way to engage not just millennials and bottom Gen Xers, but it’s a fantastic way to engage Generation z. And if you look population density wise, about 35% of the population in the US is millennials, about 36% is generation z. So, this is everyone up to the age of 19. That’s kind of coming up. So, you know, we’re seeing quick shifting demographics, we’re seeing quick shifting engagement opportunities, and I think Periscope’s great for that. You know, a bunch of the speakers were really cool. We did it during a challenge while I was there, which was eat durian, which kind of, if you were to take brie cheese…No, if you take blue cheese and an onion and soak it in orange juice, that’s what a durian tastes like.
Anthony Verna:
So let’s talk about some periscoping. Like, people are taking their phones, logging under Periscope and pointing them at a band during a concert. And straight, strictly speaking, that’s copyright infringement.
Oz Sultan:
Some bands are giving you notice ahead of time and saying, we are happy for you to do whatever you want to do with this content. It’s, you know, either it’s a creative common step license, which is an open license to share it as long as you’re not using it for profit. Or you know, they’re just saying you’re okay to syndicate this content.
Anthony Verna:
So let’s talk about someone who likes to sue people. Prince. Here’s, scoping is doing two phones. What Ustream did to computers.
Oz Sultan:
This is true and I actually was involved with Ustream earlier on and had done, we actually did the Bill Cosby launch with Evan White and a bunch of other folks.
Anthony Verna:
You want to admit that these days?
Oz Sultan:
It was called Coz Yourself. You just put a sweater on things.
Anthony Verna:
Wait, wait, wait. It was called C-o-s Yourself cause you’re salesy.
Oz Sultan:
Coz. Yeah, but you would basically…
Anthony Verna:
So wait, it was Cos cosplay.
Oz Sultan:
It was Cos cosplay. This, it was so ridiculous.
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