Is a hashtag on Twitter a trademark? Can you trademark a hashtag? Can you trademark a hashtag? In today’s digital age, businesses are leveraging the power of Twitter to promote their goods and services through impactful hashtags. These concise symbols not only...
A misdescriptive mark is a mark that could describe a characteristic of the goods/services, but actually doesn't. For example, if your mark were "Lightest Lead" for pencils, but there is no lead in the pencils, then the mark is misdescriptive, because lead can be a...
Understanding the Process: How to Trademark Your Name Are you ready to "trademark your name" and establish a strong brand identity? Before diving into the process, let's explore what it truly means to secure a registered trademark for your business. You are looking...
Conducting a Comprehensive Trademark Search: Safeguarding Your Business A trademark search is necessary for due diligence purposes. Why a Trademark Search Matters Ensuring the success and longevity of your business requires a comprehensive trademark search for due...
Trademarks Live. The Lincoln Futura: Car enthusiasts will remember this concept car from the 1950s. Television enthusiasts will remember that it was the basis for the Batmobile from the Adam West “Batman” series. Trademarks Die. In 2005, Ford (owner of Lincoln)...
Unlock the Power of Professional Trademark Registration Many entrepreneurs attempt to cut costs by personally handling their Federal trademark applications. However, unbeknownst to them, there are significant pitfalls in navigating the application process solo. What...
Generic Trademarks. A generic term is not able to be protected as a trademark and is affording no trademark rights or trademark protection. This is unlike the other types of phrases or words that are afforded trademark protection. Fanciful Marks (these are strong...
Welcome to Our Intellectual Property Law Firm in New York City Discover a legal philosophy dedicated to safeguarding your business through patent, trademark, copyright, and advertising/e-commerce/privacy, as well as general business law. At our New York-based firm, we...
Geographical Reach: Gain nationwide protection across all fifty states and U.S. territories when you register your trademarks and copyrights. Enhanced Visibility: The owner's information is publicly disclosed in both trademark and copyright registration...
Anthony Verna and Wil Jacques visited Toy Fair 2020. This is Anthony's eleventh Toy Fair and Wil Jacques' fifth Toy...
America's favorite export, that's right, LeBron James, and his media company, and Nike were all sued for trademark...
I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of...