In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...
In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly. A business must not only create a business plan, but must create a marketing plan. That marketing plan includes what kinds of consumers are...
Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
On October 1, 2015, the Trademark Trial and Appeal Board froze the calendar for Lacroix vs. Christian LaCroix Snc., TTAB Cancellation No. 91201563. This came on the heels of the defendant's filing a motion for sanctions on April 29, 2015, which was only 20 days after...
In February 2013, Tiffany & Co. filed a lawsuit against Costco for selling “Tiffany” engagement rings. Costco defended their actions by stating that “Tiffany” was a generic diamond setting, not a brand. However, customers who shopped with Costco were not...
Most attorneys filing trademark applications prefer to avoid office actions in the United States Patent and Trademark Office. After all, receiving an office action means that the trademark application has been rejected. Sometimes, the remedy and solution to the...
Anthony Verna appeared on Change Your Attitude, Change Your Life on May 31, 2015. Anthony discussed the importance of registering a trademark and the difference between "TM" and (R) in trademark protection. Listen here! Here is a lightly-edited transcript of the...
Episode 13 of the "Law & Business" podcast welcomes Oz Sultan again. In this episode, Oz and Anthony talk about three internet policy thoughts. Domain Name Issues Management and Enforcement of Intellectual Property Economic Rationals for Enforcement Also - was...
In Episode 12 - Comic Books, Geek Life, and Trademark & Copyright Law, Jim Cushing joins Anthony Verna to talk about comic books, some history of comic books (Jim and Anthony let their geek sides out), and the intellectual property issues of comic books. A...
Yes, you can “trademark your name.” But, first, what does it mean to “trademark my name”? If your business name,...
A United States trademark search is necessary for due diligence purposes. At Verna Law, a United States trademark...
A trademark is a form of intellectual property – such as a word, phrase, stylized word, logo, color or sound – that...