The Federal Trade Commission (FTC) has brought its first successful case against a crowdfunded company for unfair and deceptive advertising. Section 5 of the FTC Act (15 U.S.C. §45) prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’ The prohibition applies to all persons and companies. Frankly, most cases the FTC brings for […]
While many small businesses do not believe that the Federal Trade Commission is enforcing its regulations on deceptive advertising, the FTC has updates on recent fines. What are some recent FTC consent orders and settlements based upon false and deceptive advertising?...
Why Businesses Should Use Sweepstakes or Promotions to Increase Sales Promotions, including sweepstakes, contests, and giveaways, are powerful marketing tools that can drive sales, increase brand awareness, and engage customers. This strategy, when executed correctly,...
Navigating FTC Settlements: Lessons Learned for Advertising Law Compliance Introduction: In a recent case, the Federal Trade Commission (FTC) reached a settlement with a group of companies, all owned by one individual, over discrepancies in the minutes offered with...
Welcome to Our Intellectual Property Law Firm in New York City Discover a legal philosophy dedicated to safeguarding your business through patent, trademark, copyright, and advertising/e-commerce/privacy, as well as general business law. At our New York-based firm, we...
I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of...
Video Blog 20: California Consumer Privacy Act: An Introduction Hi, I'm Anthony Verna, managing partner of Verna Law,...
Verna Law, P.C. focuses on advertising law. Call us at 914-908-6757 or send an e-mail to anthony@vernalaw.com for any...