On Episode 162 of "The Bringing Business to Retail Show" with Salena Knight, Anthony Verna makes a guest appearance to talk about the legal implications of running a promotion. Grow your retail business and blitz your competition by learning business strategies from...
Over time, the FTC has settled with several companies for advertising violations. So, yes, the Federal Trade Commission does fine companies for advertising violations. These advertisements were deceptive and misleading in various industries. Usually, those...
It's Episode 20 of the "Law & Business" podcast. In this episode, Janine Just of Janine Just, Inc., "chief connectologist." Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...
In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...
In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly. A business must not only create a business plan, but must create a marketing plan. That marketing plan includes what kinds of consumers are...
Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
The newest trend is daily fantasy sports.
Taking a step back, what makes a game used in promotion not gambling? And what, then, makes a daily fantasy sports business model not gambling?
In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:
So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.
But those games also must have a set of rules and must also be run fairly, with a level playing field.
Would you like to run a game in order to promote your business? Call or send an e-mail. 914-358-6401 or anthony@vernalaw.com
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Email | RSS
In Episode 14 of the “Law & Business” podcast, Anthony and Oz Sultan (Sultan Interactive Group LLC) talk about the sale of 4chan and how that intersects with Internet privacy.
Internet privacy is an oxymoron. Any website that is accessible for free means that there’s a product involved. (In this particular case, it is the services of Verna Law, P.C.) In many cases, if there is user-generated content, the content and the user are the products. Meaning that the website can only monetize by keeping track of the users and understanding the users’ behavior, and, ultimately, selling that information to other websites that need the same information.
Oz Sultan
The Federal Trade Commission (FTC) has brought its first successful case against a crowdfunded company for unfair and deceptive advertising. Section 5 of the FTC Act (15 U.S.C. §45) prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’ The prohibition applies to all persons and companies. Frankly, most cases the FTC brings for […]
Free Advertising - What does the FTC Think? "Free" offers in advertising are governed partially by the FTC Act in the...
In Episode 55 of the "Law & Business" Podcast, Anthony speaks with Chelsey Pendock of Innovision Advertising....
I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of...