When does it make sense to worry about IP? I always advise clients and potential clients to worry about intellectual property from before the intellectual property is created. Thinking about proper planning, starting early is necessary. Trademarks The due diligence...
Here’s a question that a business owner recently asked of me: Would you be concerned about having products manufactured in other countries (China, S Korea) and then having the IP ripped off? If you are concerned, you should listen to this discussion with John Eastwood...
How to value Trademarks? One stumbling block for many businesses is in valuing intellectual property. The stumbling block is important to consider because intellectual property takes time and money to register and enforce. Valuation is important to show on a company’s...
It's Episode 20 of the "Law & Business" podcast. In this episode, Janine Just of Janine Just, Inc., "chief connectologist." Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...
In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...
In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly. A business must not only create a business plan, but must create a marketing plan. That marketing plan includes what kinds of consumers are...
Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
Episode 16 of the “Law & Business” podcast is about How Small Businesses Fail and Why It’s Too Important. Anthony Verna sat down with Jim Huerta of the Nessa Group,
On October 1, 2015, the Trademark Trial and Appeal Board froze the calendar for Lacroix vs. Christian LaCroix Snc., TTAB Cancellation No. 91201563. This came on the heels of the defendant's filing a motion for sanctions on April 29, 2015, which was only 20 days after...
Coming aboard the "Law & Business" Podcast is Polina Chtchelok. Polina is an Australian lawyer and engineer. She...
It's always fun when your friends drop in for a podcast episode. My guest this time is my friend, the talented and...
Hi, I'm Anthony Verna, managing partner of Verna Law. We focus on intellectual property and advertising law, but I...