Articles by anthony verna

Yes, the Federal Trade Commission Issues Fines for Advertising Violations

Over time, the FTC has settled with several companies for advertising violations. So, yes, the Federal Trade Commission does fine companies for advertising violations.  These advertisements were deceptive and misleading in various industries.  Usually, those...

What is Trademark Infringement?

What is Trademark Infringement? Trademark infringement is the unauthorized use of a registered trademark or of a trademark that is confusingly similar to the registered mark. The unauthorized use may or may not be on the goods and services discussed in the trademark...

What is a Trademark?

A trademark is any device – such as a word, phrase, stylized word, logo, color or sound – that allows a consumer to understand the source of goods/services (the company that makes the product or provides the service) and the quality of those goods/services.  That is...

Thoughts on Patent Protection for Your Small Business and its Products

File early (It’s true for trademarks, also) Your time to file for patent protection is limited and patents should be contemplated early on in development. In fact, Verna Law will send you a questionnaire to help answer questions and guide the discussion of the product...