How to value Trademarks? One stumbling block for many businesses is in valuing intellectual property. The stumbling block is important to consider because intellectual property takes time and money to register and enforce. Valuation is important to show on a company’s...
It's Episode 20 of the "Law & Business" podcast. In this episode, Janine Just of Janine Just, Inc., "chief connectologist." Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...
In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...
In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly. A business must not only create a business plan, but must create a marketing plan. That marketing plan includes what kinds of consumers are...
Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.
Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?
Episode 16 of the “Law & Business” podcast is about How Small Businesses Fail and Why It’s Too Important. Anthony Verna sat down with Jim Huerta of the Nessa Group,
On October 1, 2015, the Trademark Trial and Appeal Board froze the calendar for Lacroix vs. Christian LaCroix Snc., TTAB Cancellation No. 91201563. This came on the heels of the defendant's filing a motion for sanctions on April 29, 2015, which was only 20 days after...
The newest trend is daily fantasy sports.
Taking a step back, what makes a game used in promotion not gambling? And what, then, makes a daily fantasy sports business model not gambling?
In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:
So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.
But those games also must have a set of rules and must also be run fairly, with a level playing field.
Would you like to run a game in order to promote your business? Call or send an e-mail. 914-358-6401 or anthony@vernalaw.com
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In Episode 14 of the “Law & Business” podcast, Anthony and Oz Sultan (Sultan Interactive Group LLC) talk about the sale of 4chan and how that intersects with Internet privacy.
Internet privacy is an oxymoron. Any website that is accessible for free means that there’s a product involved. (In this particular case, it is the services of Verna Law, P.C.) In many cases, if there is user-generated content, the content and the user are the products. Meaning that the website can only monetize by keeping track of the users and understanding the users’ behavior, and, ultimately, selling that information to other websites that need the same information.
Oz Sultan
That's right. Season 2 of the "Law & Business" Podcast is back. We start with Episode 21, in which we...
Simon Tam, the lead singer of The Slants, chose his band’s name in order to “reclaim” the term and “drain its...
What are the Dupont Factors? The scope of a trademark – either its...