by anthony verna | Nov 23, 2013 | Trademark Law
Unlock the Power of Professional Trademark Registration Many entrepreneurs attempt to cut costs by personally handling their Federal trademark applications. However, unbeknownst to them, there are significant pitfalls in navigating the application process solo. What...
by anthony verna | Nov 18, 2013 | Business Law
On November 16, 2009, ICANN (the international organization) started to test the ability to have Internet domain names be in alphabets outside of Roman characters. What does this mean from a trademark perspective? It means a lot more websites to protect from...
by anthony verna | Nov 14, 2013 | Trademark Law
Generic Trademarks. A generic term is not able to be protected as a trademark and is affording no trademark rights or trademark protection. This is unlike the other types of phrases or words that are afforded trademark protection. Fanciful Marks (these are strong...
by anthony verna | Nov 12, 2013 | Advertising Law
Why Businesses Should Use Sweepstakes or Promotions to Increase Sales Promotions, including sweepstakes, contests, and giveaways, are powerful marketing tools that can drive sales, increase brand awareness, and engage customers. This strategy, when executed correctly,...
by anthony verna | Nov 11, 2013 | Advertising Law, Lawsuit, Litigation
Navigating FTC Settlements: Lessons Learned for Advertising Law Compliance Introduction: In a recent case, the Federal Trade Commission (FTC) reached a settlement with a group of companies, all owned by one individual, over discrepancies in the minutes offered with...
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