Advertising Law Articles

In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...

In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly.  A business must not only create a business plan, but must create a marketing plan.  That marketing plan includes what kinds of consumers are...

Once again, Anthony sits down with social and interactive media strategist, Oz Sultan.

Oz and Anthony talk about Periscope. It’s a great business tool, but are there some legal issues?

The newest trend is daily fantasy sports.

Taking a step back, what makes a game used in promotion not gambling?  And what, then, makes a daily fantasy sports business model not gambling?

In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:

• Chance
• Prize
• Consideration

So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.

But those games also must have a set of rules and must also be run fairly, with a level playing field.

Would you like to run a game in order to promote your business?  Call or send an e-mail.  914-358-6401 or anthony@vernalaw.com

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