22 Exciting Giveaway Ideas for Small Businesses Giveaways are an effective way for small businesses to boost engagement, drive traffic, and increase brand awareness. Here are 22 creative giveaway ideas to help your business grow. Verna Law, P.C. focuses on advertising...
Advertising Law Articles
What are the Issues in a False Advertising Lawsuit?
What are the issues in a false advertising lawsuit? Verna Law, P.C. handles false advertising lawsuits. If you have an issue with competitors' advertising about your product, please contact us at 914-908-6757 or anthony@vernalaw.com As a competitor or a consumer,...
What are Some FTC Guidelines for Social Media Influencers?
What are some FTC guidelines for social media influencers? The Federal Trade Commission (FTC) updated guides about the endorsements for social media posts. These updated guidelines aim to protect the public from deceptive and unfair business practices, offering...
Free Advertising – What does the FTC Think?
Free Advertising - What does the FTC Think? "Free" offers in advertising are governed partially by the FTC Act in the United States. The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise...
Law & Business Episode 55 with Chelsey Pendock: Advertise in Difficult Times
In Episode 55 of the "Law & Business" Podcast, Anthony speaks with Chelsey Pendock of Innovision Advertising. Innovision is an advertising placement agency and Chelsey discusses the sudden changes due to the COVID-19 pandemic, which includes which businesses are...
Video Blog 25: Intellectual Property is Still Important in the Toy Industry
I'm Anthony Verna, managing partner of Verna Law. But chances are you already knew that! Hey, it's the middle of February and what does everyone say about the middle of February? It's my favorite time of year. Like, nobody says that about the middle of February, but...
Video Blog 20: California Consumer Privacy Act: An Introduction
Video Blog 20: California Consumer Privacy Act: An Introduction Hi, I'm Anthony Verna, managing partner of Verna Law, but you already knew that. That's why you're here. One of the perils of advertising law is the fact that there are 50 States and 50 States also means...
Video Blog 15: An introduction to the Telephone Consumer Protection Act
Verna Law, P.C. focuses on advertising law. Call us at 914-908-6757 or send an e-mail to anthony@vernalaw.com for any questions you may have. 2024 Update: Understanding the Telephone Consumer Protection Act: What Business Owners Need to Know Introduction to the TCPA...
Law & Business Podcast Episode 36: MillerCoors sues AB InBev (Anheuser-Busch Companies, LLC) over “corn syrup” campaign
In Episode 36 of the "Law & Business" Podcast, Anthony and producer Marc Sterne talk about the MillerCoors lawsuit against AB InBev over its "corn syrup" campaign, which started during the Super Bowl. This episode (minisode? miniwebisode?) was recorded at Chatter...
22 Exciting Giveaway Ideas for Small Businesses and Legal Issues
22 Exciting Giveaway Ideas for Small Businesses Giveaways are an effective way for small businesses to boost...
What are the Issues in a False Advertising Lawsuit?
What are the issues in a false advertising lawsuit? Verna Law, P.C. handles false advertising lawsuits. If you have...
What are Some FTC Guidelines for Social Media Influencers?
What are some FTC guidelines for social media influencers? The Federal Trade Commission (FTC) updated guides about the...