Advertising Law Articles

22 Exciting Giveaway Ideas for Small Businesses and Legal Issues

22 Exciting Giveaway Ideas for Small Businesses Giveaways are an effective way for small businesses to boost engagement, drive traffic, and increase brand awareness. Here are 22 creative giveaway ideas to help your business grow. Verna Law, P.C. focuses on advertising...

What are the Issues in a False Advertising Lawsuit?

What are the issues in a false advertising lawsuit? Verna Law, P.C. handles false advertising lawsuits.  If you have an issue with competitors' advertising about your product, please contact us at 914-908-6757 or anthony@vernalaw.com  As a competitor or a consumer,...

What are Some FTC Guidelines for Social Media Influencers?

What are some FTC guidelines for social media influencers? The Federal Trade Commission (FTC) updated guides about the endorsements for social media posts. These updated guidelines aim to protect the public from deceptive and unfair business practices, offering...

Free Advertising – What does the FTC Think?

Free Advertising - What does the FTC Think? "Free" offers in advertising are governed partially by the FTC Act in the United States.   The offer of “Free” merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise...