Advertising, Promotions and Sweepstakes Law

What you don't know can hurt you.
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Review your potential risks and opportunities

Don’t let a blind spot cripple you.

Protect your business as you grow

One regulatory investigation into an unfounded medical claim can be enough to sink a growing company. Run afoul of Facebook’s Terms of Service during an ill-planned promotion and the audience you’ve spent years cultivating can be ripped away from you forever. The experts at Verna Law help you and your team craft effective marketing and advertising campaigns while limiting your exposure to competitor challenges and regulatory investigations.


Advertising law language is constantly changing

Not long ago, a business could reply upon its integrity to produce advertising and promotions which complied with the law. That is no longer the case. Legislators and state/federal agency employess often have a dim view of marketing and promotional methods, and this is often reflected in the thorny and convoluted statutes and regulations. The creation, production, implementation and placement of all commercial messages and promotions are heavily regulated. Regulations vary from jurisdiction to jurisdiction.

Our Specialties

We Can Do It All. Get In Touch For a Free Consultation

Advertising Law and Clearances

Prize promotion marketing with sweepstakes, contests and promotions

Direct marketing including direct mail, infomercials, email and mobile devices

Digital marketing, search engine marketing, e-mail marketing, social media

Telemarketing campaigns


What We Can Do For You

With advertising and promotion law, small oversights can have big consequences.  Make the team at Verna Law an active part of your advertising and marketing conversation. Make better decisions and spend your ad dollars more effectively.

Advertising and Promotions Blog

Episode 18 – How Businesses Fail to Market Properly

In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly.  A business must not only create a business plan, but must create a marketing plan.  That marketing plan includes what kinds of consumers are...

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Episode 15 – Games for Promotions and Daily Fantasy Sports

The newest trend is daily fantasy sports.

Taking a step back, what makes a game used in promotion not gambling?  And what, then, makes a daily fantasy sports business model not gambling?

In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:

  • Chance
  • Prize
  • Consideration

So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.

But those games also must have a set of rules and must also be run fairly, with a level playing field.

Would you like to run a game in order to promote your business?  Call or send an e-mail.  914-358-6401 or

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