Advertising, Promotions and Sweepstakes Law

What you don't know can hurt you.

Review your potential risks and opportunities

Don’t let a blind spot cripple you.

Protect your business as you grow

One regulatory investigation into an unfounded medical claim can be enough to sink a growing company. Run afoul of Facebook’s Terms of Service during an ill-planned promotion and the audience you’ve spent years cultivating can be ripped away from you forever. The experts at Verna Law help you and your team craft effective marketing and advertising campaigns while limiting your exposure to competitor challenges and regulatory investigations.

A COMPLEX ISSUE

Advertising law language is constantly changing

Not long ago, a business could reply upon its integrity to produce advertising and promotions which complied with the law. That is no longer the case. Legislators and state/federal agency employess often have a dim view of marketing and promotional methods, and this is often reflected in the thorny and convoluted statutes and regulations. The creation, production, implementation and placement of all commercial messages and promotions are heavily regulated. Regulations vary from jurisdiction to jurisdiction.

Our Specialties

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Advertising Law and Clearances

Prize promotion marketing with sweepstakes, contests and promotions

Direct marketing including direct mail, infomercials, email and mobile devices

Digital marketing, search engine marketing, e-mail marketing, social media

Telemarketing campaigns

Services

What We Can Do For You

With advertising and promotion law, small oversights can have big consequences. Make the team at Verna Law an active part of your advertising and marketing conversation. Make better decisions and spend your ad dollars more effectively.

Advertising and Promotions Blog

Video Blog 15: An introduction to the Telephone Consumer Protection Act

The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227. The TCPA...

Law & Business Podcast Episode 36: MillerCoors sues AB InBev (Anheuser-Busch Companies, LLC) over “corn syrup” campaign

In Episode 36 of the "Law & Business" Podcast, Anthony and producer Marc Sterne talk about the MillerCoors lawsuit against AB InBev over its "corn syrup" campaign, which started during the Super Bowl. This episode (minisode? miniwebisode?) was recorded at Chatter...

Anthony Verna makes a Guest Appearance on The Bringing Business to Retail Show

On Episode 162 of "The Bringing Business to Retail Show" with Salena Knight, Anthony Verna makes a guest appearance to talk about the legal implications of running a promotion. Grow your retail business and blitz your competition by learning business strategies from...

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