Trademark Law Articles

Verna Law Trade Dress FAQ

Verna Law Trade Dress FAQ

Trade dress is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. Trade dress is a form of intellectual property. Trade dress consists of the unique,...

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Verna Law Trademark Law FAQ

Verna Law Trademark Law FAQ

A trademark is any brand name, logo, slogan, or other item that relates to the source of goods and services and the quality of those goods and services.Trademark law is a form of consumer protection.One company puts its mark on its goods or services in order to show...

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Law & Business Podcast Episode 45: Mini-series with the Nessa Group: Helping a Company Fully Rebrand (Case Study)

Law & Business Podcast Episode 45: Mini-series with the Nessa Group: Helping a Company Fully Rebrand (Case Study)

Episode 45 of the "Law & Business" Podcast, presented by Verna Law, features a collaboration with the Nessa Group, focusing on a detailed case study about helping a company rebrand fully. The episode explores a hypothetical scenario, influenced by a real-life...

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Defending the Trademark Infringement Lawsuit: Have You Prepared to Lose?

This is not the most typical advice you will see on a law firm website. Litigation is about parties coming to fight in a courtroom about who is right and who is wrong. That said, sometimes, you need to prepare to lose. Maybe a defendant did not know of the Plaintiff...

Pornhub Sends a Cease-and-Desist Letter to a Restaurant

The parent company of Pornhub is demanding that a restaurant in the East Village of New York City change its logo. Mindgeek, the parent company, sent a cease-and-desist letter to the restaurant last month. The letter stated that this could cause confusion among...

Video Blog: Super Bowl Time! Here are some trademark facts from a lawyer who has fought the NFL several times in court over trademark matters.

It's a fun Super Bowl weekend! So this video blog talks about trademarks for the Super Bowl, the NFL, and teams. Enjoy!

Video Blog: Lizzo tries to register 100% That Bitch as a trademark – denied at first, allowed in the end. Why?

The Patent and Trademark Office of the United States refused to register a Lizzo trademark application for "100% That Bitch" in apparel. The reason why is because a phrase/trademark has to function as a trademark. Taking a T-shirt and puting a phrase on top of it - we...