Trademark Law Articles

Candy maker Mars Inc. is suing a Wisconsin woman over chocolates she is selling under a name that the company argues is "confusingly similar" to its cocoa extract supplements called CocoaVia. Mars said in a federal lawsuit filed March 24 that the chocolates sold in...

Why Can't Deadmau5 Register his Cat's Name as a Trademark? Have you heard?  Deadmau5 has a cat called Prof. Meowingtons, PhD, so named because he meows a lot, as in “meowing tons.”  (This comes as news to us at Verna Law, however, we can accept this as...

Would you want another business to “freeload” off of your business’ goodwill? If your business does not protect its trademarks and service marks, that is exactly what can happen. If another business wants to use your business’ mark, it can petition a court to...

What is your intellectual property plan for 2017? If your plan does not include trademark monitoring, then your plan is lacking. What is trademark monitoring? It's discovering what trademarks that are filed that are similar to your trademarks. It's discovering what...