Trademark Law Articles

Are Trademarks Assets?

Are Trademarks Assets?

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...

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Verna Law, P.C. in attendance at Toy Fair 2026 in New York City

Anthony M. Verna III, Esq., Managing Partner, and Wil Jacques, Patent Agent of Verna Law, P.C. will be in attendance during Toy Fair 2026. If you are in the toy industry, make a meeting to discuss your intellectual property needs - patents, trademarks, copyrights, and...

Trademark Trial and Appeal Board

Trademark Trial and Appeal Board In the world of intellectual property, trademark protection is vital for safeguarding the distinctive signs, logos, and names that distinguish goods or services. Within this landscape, the Trademark Trial and Appeal Board (TTAB) plays...

Typosquatting

Typosquatting: A Major Cybersecurity Risk to Internet Users and Businesses In today’s internet-driven world, navigating web addresses is second nature for most internet users. However, even a small mistake when typing a website address can lead users to dangerous,...

Can You Trademark Your Own Name?

Can You Trademark Your Own Name? In today’s world, where personal branding is more important than ever, many individuals wonder whether they can trademark their own name. Whether you're a business owner, entrepreneur, or public figure, securing trademark protection...