Are Trademarks Assets? The short answer: Yes and No. Trademarks do have some characteristics of assets. Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...
Trademark Law Articles
What is a Letter of Protest in a Trademark Application?
What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process to block the registration of a mark. The Letter of Protest is a strategic maneuver designed to influence the United...
Where does the Trademark Symbol Go?
Where does the Trademark Symbol Go? The r-in-a-circle ® symbol for a federally registered trademark must be placed next to the trademark. The circle r symbol is only for an official trademark registration and not for common law trademarks. Unregistered trademarks are...
IP Lawyer vs. Patent Attorney
Navigating the World of Intellectual Property: IP Lawyers vs. Patent Lawyers Here at Verna Law, P.C., we receive phone calls and e-mails asking for "IP Lawyers" or "Patent Attorneys." Our setup is quite simple. Our Managing Partner is Anthony Verna. Our Patent Agent...
IP Lawyer Near Me
Verna Law, P.C. is an intellectual property law firm with a team of intellectual property lawyers and a patent agent with decades of experience combined. The practice area of the intellectual property legal team at Verna Law, P.C. include legal services for the...
The Transformative Power of Trademarks: LGBTQ+ Affirmation in the Post-Tam Era
In a groundbreaking move over the last few years, the U.S. Supreme Court, through its decisions in Matal v. Tam and Iancu v. Brunetti, paved the way for the federal registration of disparaging, immoral, or scandalous trademarks. This legal shift sparked a spectrum of...
Defending the Trademark Infringement Lawsuit: Have You Prepared to Lose?
This is not the most typical advice you will see on a law firm website. Litigation is about parties coming to fight in a courtroom about who is right and who is wrong. That said, sometimes, you need to prepare to lose. Maybe a defendant did not know of the Plaintiff...
Pornhub Sends a Cease-and-Desist Letter to a Restaurant
The parent company of Pornhub is demanding that a restaurant in the East Village of New York City change its logo. Mindgeek, the parent company, sent a cease-and-desist letter to the restaurant last month. The letter stated that this could cause confusion among...
Video Blog: Super Bowl Time! Here are some trademark facts from a lawyer who has fought the NFL several times in court over trademark matters.
It's a fun Super Bowl weekend! So this video blog talks about trademarks for the Super Bowl, the NFL, and teams. Enjoy!
How to Transfer a Trademark
How To Transfer a Trademark The owner of a trademark can agree to transfer a trademark in a trademark assignment...
Should I Copyright or Trademark My Logo?
Should I Copyright or Trademark My Logo? Your logo should probably be protected by both copyright law and trademark...
Can a Trademark be Renewed?
Yes! A federally registered trademark can be renewed between the 9th and 10th years of registration for another ten years.
There is a required filing showing continued use of the federally registered mark between the 5th and 6th years of registration