Verna Law Blog - Patent, Trademark, and Copyright Law

How to Patent an Idea

How to Patent an Idea

Patent My Idea Unlocking the Potential of Your Idea: A Guide to Patenting with Verna Law, P.C. Are you eager to transform your innovative concept into a protected invention? You can patent your idea!  At Verna Law, P.C., we specialize in navigating the intricate...

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Food Patents

Food Patents

Food Patents Beyond Trade Secrets A common myth in the culinary and food technology sectors is the belief that trade secrets are the sole form of intellectual property (IP) protection for food-related innovations. While it's true that trade secrets play a vital role...

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How Long do Trademarks Last?

How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks last as long as the mark is used on products or in advertising for services.  As long as the trademark is in use, the trademark is in effect. Here is a...

Trademark Cease-and-Desist Letters

Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your email to find a cease and desist letter staring back at you? It's a moment that can trigger a flood of questions and concerns. This guide is designed to...

Are Trademarks Assets?

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...

What is a Letter of Protest in a Trademark Application?

What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process to block the registration of a mark. The Letter of Protest is a strategic maneuver designed to influence the United...