Trademark Law Articles

Verna Law Trade Dress FAQ

Verna Law Trade Dress FAQ

Trade dress is the characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. Trade dress is a form of intellectual property. Trade dress consists of the unique,...

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Verna Law Trademark Law FAQ

Verna Law Trademark Law FAQ

A trademark is any brand name, logo, slogan, or other item that relates to the source of goods and services and the quality of those goods and services.Trademark law is a form of consumer protection.One company puts its mark on its goods or services in order to show...

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Why is a United States Trademark Search Necessary?

A United States trademark search is necessary for due diligence purposes. At Verna Law, a United States trademark search is performed before every trademark application is filed.  There are many reasons for this, which will be explored below.  Since...

Trademark Definition – Marks and Goods or Services

A trademark is any device - such as a word, phrase, stylized word, logo, color or sound - that allows a consumer to understand the source of goods/services (the company that makes the product or provides the service) and the quality of those goods/services.  That...

Video Blog 29: Copyright vs Trademark

The full transcript of this video blog can be seen on our Copyright vs. Trademark page: https://vernalaw.com/copyright-vs-trademark-law/

Video Blog 28: Trademarks and Bankruptcy Part I (Trademarks are Assets)

In today's troubled economic times, companies that fall may want to declare bankruptcy. Companies with registered trademarks may want to continue to use the trademarks and not lose any value in the brands. However, protecting the trademark from the beginning is...