Should I Copyright or Trademark My Logo? Your logo should probably be protected by both copyright law and trademark law. Protecting your intellectual property is crucial when you're establishing your brand identity. One of the first decisions you'll face is whether to...
Trademark Law Articles
Can a Trademark be Renewed?
Yes! A federally registered trademark can be renewed between the 9th and 10th years of registration for another ten years.
There is a required filing showing continued use of the federally registered mark between the 5th and 6th years of registration
What Trademark Class is a Video Game In?
What Trademark Class are Video Games In? The complex answer is that video games can appear in multiple trademark international classes. Nice Classification The International Classification of Goods and Services for the Purposes of the Registration of Marks, commonly...
How Long do Trademarks Last?
How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks last as long as the mark is used on products or in advertising for services. As long as the trademark is in use, the trademark is in effect. Here is a...
Trademark Cease-and-Desist Letters
Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your email to find a cease and desist letter staring back at you? It's a moment that can trigger a flood of questions and concerns. This guide is designed to...
Are Trademarks Assets?
Are Trademarks Assets? The short answer: Yes and No. Trademarks do have some characteristics of assets. Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...
What is a Letter of Protest in a Trademark Application?
What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process to block the registration of a mark. The Letter of Protest is a strategic maneuver designed to influence the United...
Where does the Trademark Symbol Go?
Where does the Trademark Symbol Go? The r-in-a-circle ® symbol for a federally registered trademark must be placed next to the trademark. The circle r symbol is only for an official trademark registration and not for common law trademarks. Unregistered trademarks are...
IP Lawyer vs. Patent Attorney
Navigating the World of Intellectual Property: IP Lawyers vs. Patent Lawyers Here at Verna Law, P.C., we receive phone calls and e-mails asking for "IP Lawyers" or "Patent Attorneys." Our setup is quite simple. Our Managing Partner is Anthony Verna. Our Patent Agent...
Can You Trademark a Quote?
Can You Trademark a Quote? Trademarks play a crucial role in brand identity, helping businesses distinguish their...
Can you Trademark a Word?
Can you Trademark a Word? Yes, you can register your word brand as a trademark in the United States Patent and...
Trademark vs. Patent
Understanding the Differences Between Trademarks and Patents Intellectual property (IP) rights are crucial for...