Trademark Law Articles

Are Trademarks Assets?

Are Trademarks Assets?

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...

read more

Can you Trademark a Word?

Can you Trademark a Word? Yes, you can register your word brand as a trademark in the United States Patent and Trademark Office, provided it meets the statutory requirements for a registration.  A single word can be a trademark. First, your mark cannot conflict with...

Trademark vs. Patent

Understanding the Differences Between Trademarks and Patents Intellectual property (IP) rights are crucial for protecting innovations, creative works, and branding in today's competitive market. Two of the most common types of IP are trademarks and patents, each...

Is your Trademark “Fanciful”?

Ensure Your Trademark’s Strength: Fanciful, Arbitrary, Suggestive, or Descriptive? In the dynamic field of intellectual property, one critical question often overlooked is the strength of the trademark you’re contemplating. The basis on which trademark registration is...

How to Prove Trademark Infringement

How to Prove Trademark Infringement Trademark law protects a trademark owner's exclusive right to use a trademark when another's use would likely cause consumer confusion about the source or origin of goods. Governed by the Lanham Act, establishing a violation...