Review your potential risks and opportunities
Don’t let a blind spot cripple you.
Protect your business as you grow
One regulatory investigation into an unfounded medical claim can be enough to sink a growing company. Run afoul of Facebook’s Terms of Service during an ill-planned promotion and the audience you’ve spent years cultivating can be ripped away from you forever. The experts at Verna Law help you and your team craft effective marketing and advertising campaigns while limiting your exposure to competitor challenges and regulatory investigations.
A COMPLEX ISSUE
Advertising law language is constantly changing
Not long ago, a business could reply upon its integrity to produce advertising and promotions which complied with the law. That is no longer the case. Legislators and state/federal agency employess often have a dim view of marketing and promotional methods, and this is often reflected in the thorny and convoluted statutes and regulations. The creation, production, implementation and placement of all commercial messages and promotions are heavily regulated. Regulations vary from jurisdiction to jurisdiction.
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Advertising Law and Clearances
Prize promotion marketing with sweepstakes, contests and promotions
Direct marketing including direct mail, infomercials, email and mobile devices
Digital marketing, search engine marketing, e-mail marketing, social media
What We Can Do For You
With advertising and promotion law, small oversights can have big consequences. Make the team at Verna Law an active part of your advertising and marketing conversation. Make better decisions and spend your ad dollars more effectively.
Advertising and Promotions Blog
Webinar: Loyalty Program Issues I spoke with Angel Quintana of Holistic Fashionista in a recorded web chat on loyalty program issues. Businesses need to be crystal clear in our terms and conditions, what we're actually selling, what is NOT included,...read more
It's Episode 20 of the "Law & Business" podcast. In this episode, Janine Just of Janine Just, Inc., "chief connectologist." Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person...read more
In Episode 19 of the "Law & Business" podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using...read more
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