Trademark Law Articles

Trademark Cease-and-Desist Letters

Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your email to find a cease and desist letter staring back at you? It's a moment that can trigger a flood of questions and concerns. This guide is designed to...

Are Trademarks Assets?

Are Trademarks Assets? The short answer:  Yes and No. Trademarks do have some characteristics of assets.  Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...

What is a Letter of Protest in a Trademark Application?

What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process to block the registration of a mark. The Letter of Protest is a strategic maneuver designed to influence the United...

Where does the Trademark Symbol Go?

Where does the Trademark Symbol Go? The r-in-a-circle ® symbol for a federally registered trademark must be placed next to the trademark. The circle r symbol is only for an official trademark registration and not for common law trademarks.  Unregistered trademarks are...