Review your potential risks and opportunities
Don’t let a blind spot cripple you.
Protect your business as you grow
Verna Law, P.C. understands the complexities and challenges that advertising firms face in today’s ever-changing legal landscape. Our team of experienced attorneys specializes in advertising and promotion law, providing expert guidance to help advertising firms navigate the legal intricacies of their campaigns and ensure compliance with industry regulations. With our comprehensive legal support, you can focus on creating impactful advertisements while we protect your interests.
A COMPLEX ISSUE
Advertising law language is constantly changing
Why Choose Verna Law, PC for Advertising and Promotion Law?
1. Extensive Expertise in Advertising Law: At Verna Law, our attorneys possess in-depth knowledge of advertising laws and regulations, staying up-to-date with the latest developments that affect advertising firms. With our thorough understanding of the legal framework, we can provide tailored solutions that align with your specific business goals and protect your interests.
2. Compliance Assistance: Advertising and promotion law is a complex field with numerous rules and guidelines to follow. Our team of attorneys is well-versed in helping advertising firms ensure compliance with federal, state, and local regulations. We can review your advertisements, marketing materials, and campaigns to identify any potential legal risks and guide you on the necessary steps to maintain compliance.
3. Risk Mitigation and Dispute Resolution: In the event of legal disputes or challenges arising from your advertising activities, Verna Law is here to protect your interests. Our attorneys have a strong track record of successfully resolving advertising-related disputes, whether through negotiation, mediation, or litigation. We work tirelessly to mitigate risks and find practical solutions that align with your business objectives.
3. Comprehensive Advertising Services: Our legal support extends beyond compliance and dispute resolution. Verna Law offers a range of services tailored to the needs of advertising firms, including contract drafting and negotiation, intellectual property protection, data privacy and security, and regulatory compliance reviews. With our holistic approach, we ensure that all aspects of your advertising operations are legally sound and well-protected.
4. Industry Insight and Proactive Guidance: As a leading law firm in the advertising industry, we pride ourselves on staying ahead of the curve. Our attorneys actively monitor legal developments and emerging trends, providing proactive guidance to help you anticipate and navigate potential challenges. With Verna Law by your side, you can confidently pursue innovative advertising strategies while minimizing legal risks.
Our Specialties
Prize promotion marketing with sweepstakes, contests and promotions
Direct marketing including direct mail, infomercials, email and mobile devices
Digital marketing, search engine marketing, e-mail marketing, social media
Telemarketing campaigns
Services
What We Can Do For You
Episode 15 – Games for Promotions and Daily Fantasy Sports
The newest trend is daily fantasy sports.
Taking a step back, what makes a game used in promotion not gambling? And what, then, makes a daily fantasy sports business model not gambling?
In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game:
- Chance
- Prize
- Consideration
So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game.
But those games also must have a set of rules and must also be run fairly, with a level playing field.
Would you like to run a game in order to promote your business? Call or send an e-mail. 914-358-6401 or anthony@vernalaw.com
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Episode 14 – The sale of 4chan and Internet Privacy
In Episode 14 of the “Law & Business” podcast, Anthony and Oz Sultan (Sultan Interactive Group LLC) talk about the sale of 4chan and how that intersects with Internet privacy.
Internet privacy is an oxymoron. Any website that is accessible for free means that there’s a product involved. (In this particular case, it is the services of Verna Law, P.C.) In many cases, if there is user-generated content, the content and the user are the products. Meaning that the website can only monetize by keeping track of the users and understanding the users’ behavior, and, ultimately, selling that information to other websites that need the same information.
Oz Sultan
FTC Enforcement of Unfair and Deceptive Advertising in a Crowdfunding Campaign
The Federal Trade Commission (FTC) has brought its first successful case against a crowdfunded company for unfair and deceptive advertising. Section 5 of the FTC Act (15 U.S.C. §45) prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’ The prohibition applies to all persons and companies. Frankly, most cases the FTC brings for […]
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