by anthony verna | Nov 14, 2013 | Trademark Law
Do you remember the ad campaign that said “You can’t xerox a xerox on a xerox”? This was created because Xerox feared its trademark was becoming generic. Xerox monitored its trademarks and helped to restore their value and legal status. Google is now beginning to...
by anthony verna | Nov 12, 2013 | Advertising Law
Navigating Advertising Law: Unlocking the Power of Sweepstakes and Promotions for Your Business In the dynamic landscape of advertising, utilizing promotional devices like sweepstakes, contests, and giveaways can be powerful tools for boosting customer loyalty and...
by anthony verna | Nov 11, 2013 | Advertising Law, Lawsuit, Litigation
Navigating FTC Settlements: Lessons Learned for Advertising Law Compliance Introduction: In a recent case, the Federal Trade Commission (FTC) reached a settlement with a group of companies, all owned by one individual, over discrepancies in the minutes offered with...
by anthony verna | Nov 4, 2013 | Trademark Law
Ensure Your Trademark’s Strength: Fanciful, Arbitrary, Suggestive, or Descriptive? In the dynamic field of intellectual property, one critical question often overlooked is the strength of the trademark you’re contemplating. The basis on which trademark...
Recent Comments