How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks last as long as the mark is used on products or in advertising for services. As long as the trademark is in use, the trademark is in effect. Here is a...
Verna Law Blog - Patent, Trademark, and Copyright Law
Trademark Cease-and-Desist Letters
Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your email to find a cease and desist letter staring back at you? It's a moment that can trigger a flood of questions and concerns. This guide is designed to...
Are Trademarks Assets?
Are Trademarks Assets? The short answer: Yes and No. Trademarks do have some characteristics of assets. Many businesses assign a valuation to their trademarks (be they registered trademarks or unregistered, common-law trademarks). Understanding Trademarks as...
What is a Letter of Protest in a Trademark Application?
What is a Letter of Protest in a Trademark Application? Letters of Protest are underused tools in the toolbox of the trademark application process. The Letter of Protest is a strategic maneuver designed to influence the United States Patent and Trademark Office's...
More Thoughts on the Higbee, PicRights, Oppenheimer, KodakOne, Pixsy, and Photoclaim Demand Letters
In our previous blog post about copyright demand letters, we discussed some ways to respond to the letters. Since then, I have complied some questions that this firm has received about these letters. Should you have any questions about a copyright demand letter that...
The Transformative Power of Trademarks: LGBTQ+ Affirmation in the Post-Tam Era
In a groundbreaking move over the last few years, the U.S. Supreme Court, through its decisions in Matal v. Tam and Iancu v. Brunetti, paved the way for the federal registration of disparaging, immoral, or scandalous trademarks. This legal shift sparked a spectrum of...
Defending the Trademark Infringement Lawsuit: Have You Prepared to Lose?
This is not the most typical advice you will see on a law firm website. Litigation is about parties coming to fight in a courtroom about who is right and who is wrong. That said, sometimes, you need to prepare to lose. Maybe a defendant did not know of the Plaintiff...
Pornhub Sends a Cease-and-Desist Letter to a Restaurant
The parent company of Pornhub is demanding that a restaurant in the East Village of New York City change its logo. Mindgeek, the parent company, sent a cease-and-desist letter to the restaurant last month. The letter stated that this could cause confusion among...
What are some popular toy patents?
Discover Exclusive Toy Industry Patents with Verna Law, P.C. At Verna Law, P.C., we specialize in patent filings tailored to the dynamic and innovative landscape of the toy industry. As leaders in intellectual property protection, our dedicated team has a proven track...
How Long do Trademarks Last?
How long do trademarks last? This question has a famous short answer with a much longer answer to follow. Trademarks...
Trademark Cease-and-Desist Letters
Navigating the Waters of Trademark Infringement: Responding to a Cease and Desist Letter Have you ever opened your...
Are Trademarks Assets?
Are Trademarks Assets? The short answer: Yes and No. Trademarks do have some characteristics of assets. Many...